Mighty Cocoa Toothpaste Launch

Apart from the salty, chocolatey taste that is sure to get the kids excited, it seems there is a miraculous component of cocoa that works even better than fluoride! The key to cocoa’s dental benefits is a substance called Theobromine. A water-insoluble, crystalline bitter powder, theobromine is an alkaloid of the cacao plant.

Studies have shown Theobromine helps harden tooth enamel, making teeth less susceptible to decay.

Mighty Cocoa’s combination of cocoa, turmeric and charcoal is a formidable force to help protect and strengthen teeth and gums.

All of which provide an alternative defence against common oral health problems. Turmeric and charcoal help to prevent staining of tooth enamel whilst cocoa offers a natural substitute to fluoride.

Why Himalayan Salt?

Himalayan Salt has always been essential to human life since humans need dietary salt in order to survive. Himalayan Salt contains more minerals than sea salt. Calcium, magnesium, silicon, phosphorus, sodium, nickel, and iron — are just a few of many trace elements and minerals found in Himalayan salt.

These nutrients strengthen gums, protect against tartar and bad breath, and may even whiten your teeth over time. High in iodine, salt has antibacterial properties and helps neutralize acids in the mouth. Salt makes you salivate, and your saliva creates an antibacterial barrier that protects your enamel.

Increased amount of saliva acts like a rinse removing food particles from in between teeth, preventing dental plaque build-up. Natural process of remineralization of tooth enamel requires alkaline environment in the mouth, salt rises pH. and makes saliva alkaline thus helping this natural process.