Inconvenient… really?

Inconvenient… really?

Posted in Blog/News

How do we describe the feeling of achievement? It certainly requires effort, sometimes dedication, possibly even the dreaded commitment comes to mind.

How do we describe the feeling of convenience? It certainly doesn’t require much effort, hardly dedication and obviously not commitment.

Yet, often without considering the options, we instinctively choose convenience over achievement. Know what I mean? You have your list I’m sure and mine is endless, but here’s a few that possibly resonate with you.

  • Climb the two flights of stairs when the elevator is working, who’s crazy?
  • Homemade sandwich at work made by you last night, bread bought from your local bakery and filled by you with your choice ingredients, just the way you like it or grab a takeaway from the convenience store on the way to work?
  • Read ‘Cat in the Hat’ yet again before bedtime to your treasured little human or turn the TV on to the Disney Channel and you get a short 15-minute power nap?
  • Come home with a bunch of whatever and a handwritten note just because they are your significant other or just say the three words?
  • Keep your own set of recycling bags for shopping or get a disposable at the till?
  • Read the label on the packaging before ingesting harmful additives or don’t?
  • Don’t buy products that hurt others or do?
  • And my all-time favorite, put those walking shoes on, climb that mountain, gaze in awe at the view or roll over?

So each of these scenarios offers a sense of achievement over convenience because sometimes we just become accustomed to convenience and forget how it enriches our lives to make the inconvenient choice.

So, here’s the thing, we created a toothpaste that does not have the convenient foamy, paste texture and is not sweet and minty, it is in fact distinctly salty. Our demineralizing Charcoal which whitens your teeth is black, and our Mighty Cocoa for sensitive teeth is brown. Not very convenient, but the achievement is all you have ever wanted for your mouth, teeth, gums and breath.

Hope to see you doing something inconvenient today!

A woman was sitting at the breakfast table reading a letter when she suddenly looked up suspiciously at her husband. “My mother says that she won’t be coming to visit us this year. She says that she doesn’t feel we really want her to come. What do you suppose she means by that? I told you to write and say that she was to come at her own convenience. You did write, didn’t you?”

“Ummm, yes, I did,” replied the husband. “But I was having trouble spelling ‘convenience’, so I made it ‘risk’.”


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